In "I know the truth , so don't bother me with facts" Jeffrey Kluger, states that people easily believe rumors and lies. The was a new study by Ohio State University assistant professors R. Kelly Garret and Erik Nisbet about a planed mosque and ground zero in Manhattan . The study was about how people value their cultural believes and how they can change it with real evidence when it came to their Islamic cultural center.
The professors had two troubling conclusions ,one was that people are manipulated by pictures and inflammatory quotes the other conclusion was that fewer people were willing to reverse their position regardless of the evidence .Also other investigators are looking deeper by studying the prefrontal cortex in the brain and the amygdala to see how they light up or power down in such situations,
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